The Seller Experience

Hi, my name is Charles Laird. I am one of two associate brokers here at 4HOUSES Realty in Birmingham.

We specialize in leveraging marketing assets and audiences in order to maximize our clients' home value to prospective buyers.

In the past 18 years, I’ve seen countless sellers struggle to sell their homes for top dollar.

What I discovered is that the majority of listing agents are focused on the photos, virtual tours, and scheduling showings.

What’s a surprise to most sellers is that these actions are totally common place! The REAL advantage is in having better AUDIENCES rather than relying on simply having MORE images or videos.

Here’s an example: We recently took over a listing that was sitting on the market. The previous agent did a great job with the basics but the condo didn’t sell.

Obviously, the owners were perplexed as to why their home didn’t sell when it seemed like it should have. The answer was in the audience the home was being marketed to.

After implementing the 4Houses Realty Smart Audience marketing strategy, our office booked three showings and sold the home in a few days. And when we closed, that condo was the highest selling condo in the history of that complex!

We’re not the highest volume brokerage in the area, nor are we the one with the longest time in the business. However, we focus on being the most effective in delivering a fantastic experience and a highly probable outcome based on your goals.

If you are interviewing listing agents, please book a quick walk-through meeting with one of our agents. Even if we don’t work together, I’m sure you'll come away with marketing strategies that'll positively impact your sale.

We look forward to meeting you! 

Sincerely,

Charles H. Laird, Jr. 

Meet for a Personalized Home Assessment

What made you choose to live in your home? What makes your home special? Uncovering this will help us position your property in its finest light to showcase its true value.

Prepare your home for virtual showings

Once we decide on a price, we’ll do a walk-through of your home. We’ll point out what needs to be done before there are thousands of eyes viewing it. If necessary, we’ll bring in a home stager to do the staging for you. Once the home is prepped, we'll have our professional photographer take HD photos, drone footage, and video footage for an HD listing video.